![]() ![]() This new ‘social-ready’ camera gets the full-screen video treatment. The shorter video currently has 300,000 views on YouTube, whereas the longer narrative tale has 2m. Further proof of the power of storytelling. One video for the visitor that wants a quick chuckle, and one for the visitor who expects a lot more. One of them is an amusing and certainly off-the-wall piece of advertising, the other is a seven-minute, high budget, short film produced by Ridley Scott.Ĭoca-Cola are covering all bases here. Coca-ColaĬoca-Cola has been making huge strides in content marketing over the last few years and has put creativity at the centre of its strategy.Ĭoca-Cola’s homepage displays two opportunities to watch video content. This Thriller pastiche is a perfect way to show off the products and engage with its core demographic, but it also reveals the faces behind the company and creates a personal connection. The video itself, showing a zombie apocalypse happening in its very own warehouse, is no longer hosted on the homepage as of course Halloween has passed. Threadlessĭuring Halloween, Threadless produced this wonderfully made video and embedded it on the homepage with its other spooky goodies. Gravity is of course all about the spectacle, and this extended loop of some of the most awe-inspiring footage from the film is an immersive and slightly frightening experience even at home. It’s the nearest way for the user to experience cinematic visuals at home. I’m surprised online film promotion doesn’t utilise large scale HTML5 backgrounds more. It’s also handy for those potential customers who perhaps have yet to experience Windows 8. The video is essentially a tutorial that quickly sums up the new features of the next generation console, and is really the only effective way of showing off the interface without just going out and buying one. ![]() This page immerses the visitor into the world of owning an Xbox One, by just putting them in the front room of someone that owns an Xbox One. ![]() Please note: you will have to click on the images below to be taken through to the respective website, as not all of the videos featured are quite so easily embeddable. Let’s take a look at some different examples of video-embedded landing pages, which use either YouTube, Vimeo and other social platforms, or that use other media rich tools such as HTML5. Videos can help strengthen your online presence, and videos can also help you rank higher in SERPs. If you feature your own face, or the face of an employee in a video, a visitor is more likely to trust you. Videos also increase the length of a visitor’s stay. If you’re talking about a product that someone wants to explore, it’s a step or two short of being able to put the object in their hand. EMEA/USA: +44 (0)20 7970 4322 | email: MenuĪs our own David Moth states in his article four useful tips of online video strategy. ![]()
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